Post by account_disabled on Mar 6, 2024 4:22:50 GMT
Craft beer firm BrewDog has unveiled a new sustainability action plan that will allow consumers to exchange beer cans for recycling in exchange for a stake in the company's capital.
The 'BrewDog Tomorrow' plan focuses on resource efficiency and how the brewery manages its environmental impact and ensures it has a planet to make beer in the future."
The “cans for equity” initiative offers anyone Chile Mobile Number List trading 50 empty beer cans the opportunity to become a BrewDog Equity Punk and therefore own an unspecified percentage of the business.
BrewDog is committed to recycling old cans of any brand to refill them with the company's craft beer and give the material a second life. BrewDog notes that while aluminum is 100% recyclable, more than 45 billion cans ended up in landfills in the US alone in 2018.
In addition to recycling old cans, any residual beer produced that does not meet the company's quality standards will be distilled and turned into Vodka.
Additionally, the BrewDog Tomorrow Fund will invest £1 million annually to support research initiatives that will help the brewing sector improve its impact on the environment and society.
BrewDog co-founder James Watt said:
BrewDog may have grown little, but our spirit is as alive as ever. We want to ensure we are working to inspire a new type of business, with sustainability at its core… Real change takes time. But just because change doesn't happen overnight doesn't mean it can't; if not now, when? BrewDog Tomorrow is our commitment to continually raise the bar and set a new standard for beer and business.
Breweries are looking to be responsible
In 2017, the Make Earth Great Again brand was launched, which came in response to the United States' decision to withdraw from the Paris Agreement on climate change.
The company is one of many brewers forging new types of leadership around sustainability and climate change. Yorkshire-based brewer Toast Ale's rebrand was in response to growing public awareness of climate change, the company's sustainability director has revealed. More broadly, Carlsberg is on track to reduce emissions across all of its breweries to zero by 2030.
Heineken-owned cider brand Old Mout has unveiled a new partnership with WWF, aimed at uniting young consumers in an effort to protect natural habitats and save endangered species.
The partnership will see Old Mout air its first TV advert, featuring a kiwi bird on a mission to protect the habitats of other animals around the world, including WWF icon the giant panda. It will also run habitat-related communications campaigns in its “Camp Kiwi” areas at the Isle of Wight and Boardmasters music festivals.
The 'BrewDog Tomorrow' plan focuses on resource efficiency and how the brewery manages its environmental impact and ensures it has a planet to make beer in the future."
The “cans for equity” initiative offers anyone Chile Mobile Number List trading 50 empty beer cans the opportunity to become a BrewDog Equity Punk and therefore own an unspecified percentage of the business.
BrewDog is committed to recycling old cans of any brand to refill them with the company's craft beer and give the material a second life. BrewDog notes that while aluminum is 100% recyclable, more than 45 billion cans ended up in landfills in the US alone in 2018.
In addition to recycling old cans, any residual beer produced that does not meet the company's quality standards will be distilled and turned into Vodka.
Additionally, the BrewDog Tomorrow Fund will invest £1 million annually to support research initiatives that will help the brewing sector improve its impact on the environment and society.
BrewDog co-founder James Watt said:
BrewDog may have grown little, but our spirit is as alive as ever. We want to ensure we are working to inspire a new type of business, with sustainability at its core… Real change takes time. But just because change doesn't happen overnight doesn't mean it can't; if not now, when? BrewDog Tomorrow is our commitment to continually raise the bar and set a new standard for beer and business.
Breweries are looking to be responsible
In 2017, the Make Earth Great Again brand was launched, which came in response to the United States' decision to withdraw from the Paris Agreement on climate change.
The company is one of many brewers forging new types of leadership around sustainability and climate change. Yorkshire-based brewer Toast Ale's rebrand was in response to growing public awareness of climate change, the company's sustainability director has revealed. More broadly, Carlsberg is on track to reduce emissions across all of its breweries to zero by 2030.
Heineken-owned cider brand Old Mout has unveiled a new partnership with WWF, aimed at uniting young consumers in an effort to protect natural habitats and save endangered species.
The partnership will see Old Mout air its first TV advert, featuring a kiwi bird on a mission to protect the habitats of other animals around the world, including WWF icon the giant panda. It will also run habitat-related communications campaigns in its “Camp Kiwi” areas at the Isle of Wight and Boardmasters music festivals.